Unleash Intelligent Growth with AI-Driven Decisions on Azure

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Customers are driving innovation with Microsoft Azure: This article highlights the success stories of Novo Nordisk, Unilever, Coles Supermarkets, and Swiss International Airlines, who are using Microsoft Azure to drive innovation and transformation in their respective industries.
AI and data-driven insights are transforming industries: The stories show how AI and data-driven insights are being used to accelerate drug discovery, optimize operations, enhance customer experience, and improve customer satisfaction in various industries.
Microsoft is committed to empowering customer success: Microsoft’s commitment to providing the tools and support needed to help organizations thrive, ensuring that technology is always a force for good.


In a series celebrating the innovation and transformation of Microsoft Azure customers, this article highlights the success stories of four global organizations that are driving change in their respective industries. These stories illustrate how AI and data-driven insights are transforming businesses and the world around us.

One of the most striking examples is Novo Nordisk, a global healthcare company that is using Microsoft Azure AI to accelerate drug discovery and development. By applying advanced AI models in the cloud, scientists can analyze large volumes of clinical trial data and research findings to accelerate the development of new treatments. This innovative approach not only benefits individual patients but also has the potential to reshape the entire field of healthcare.

Another notable example is Unilever, a leading consumer goods company that is using cloud-based simulations to enhance their laboratory experiments. By leveraging natural language processing, scientists can query scientific information and perform thousands of computational simulations in the time it would take to run tens of laboratory experiments. This streamlined process allows them to fine-tune models, screen tens of thousands of materials, and explore intricate chemical reactions at incredible speed.

In the retail industry, Coles Supermarkets is using an adaptive cloud approach to innovate while maintaining the stability and control of their existing on-premises environment. This hybrid infrastructure enables them to leverage the best of both worlds, analyzing purchasing patterns through cloud-based data insights and tailoring promotions and recommendations to individual customers. The flexibility of the cloud also helps them streamline their supply chain operations, ensuring that products are available when and where customers need them.

Lastly, Swiss International Airlines is using Microsoft Azure to modernize their infrastructure, integrate and streamline their operations, and improve customer service. By moving critical systems to the cloud, they can now respond quickly to changes, whether it’s adjusting flight schedules or optimizing resources during peak travel times. This cloud-based approach has also enabled them to maintain a strong focus on the customer experience, integrating data from various touchpoints to better understand and anticipate passenger needs.

These stories illustrate the transformative power of AI and data-driven insights in various industries, and Microsoft’s commitment to providing the tools and support needed to help organizations thrive. As we look to the future, it will be exciting to see how these organizations continue to innovate and shape their respective industries using Microsoft Azure.

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You might also like: Why Choose Azure Managed Applications for Your Business & How to download Azure Data Studio.

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