Key points:
• Microsoft is leading the charge in AI innovation, with 53,000 customers currently using Azure AI services.
• Software companies can benefit from AI by accelerating cloud migration, app modernization, and analytics, making developer tools more accessible.
• Microsoft Ignite 2024 focused on introducing product innovations, new AI offerings, and personalized resources to empower software companies to differentiate, innovate, and grow in the AI-powered experiences.
In today’s rapidly evolving digital landscape, software companies are at the forefront of innovation, driven by AI-powered solutions. According to Microsoft, a growing number of companies are investing in AI tools for independent software vendors (ISVs). With an average return on investment of 350% within 14 months, it’s clear that AI is a no-brainer for software companies looking to drive growth, enhance customer experiences, and stay ahead of the competition.
At Microsoft Ignite 2024, the company unveiled a suite of new offerings and streamlined resources to empower software companies to differentiate, innovate, and grow in the AI-powered experiences. These include updates to Azure Machine Learning, Microsoft Azure OpenAI Service, and Microsoft Fabric, as well as curated resources and AI readiness programs, including the new Microsoft ISV AI Envisioning workshops.
The event also highlighted the importance of differentiating with AI-powered experiences, from boosting customer engagement to elevating employee experiences, reinventing business processes, and accelerating innovation. Key customer trends driving AI transformation include:
- Boosting customer engagement through AI-powered self-service capabilities
- Elevating employee experiences by automating repetitive tasks and gaining valuable AI-driven insights
- Revolutionizing business processes through process automation and supply chain optimization
- Accelerating innovation by using AI to drive research and development, product, and engineering teams
The Microsoft AI Cloud Partner Program is designed to help ISVs create and market innovative Microsoft Cloud and AI solutions, with offerings for partners across business models and growth stages. The program includes ISV Success, which helps software companies to transform their development experience, build and publish to the Microsoft commercial marketplace faster, and accelerate sales with Marketplace Rewards.
Microsoft’s commitment to security:
In an era where AI is unifying the digital landscape, security is a top priority. Microsoft is committed to providing innovative solutions that help safeguard our customers and partners from emerging threats. With a $20 billion investment in cybersecurity over the next five years, Microsoft is dedicated to addressing the ever-evolving threats faced by organizations worldwide.
Catch up on all the announcements from Microsoft Ignite:
If you missed Microsoft Ignite 2024, now is the perfect opportunity to catch up on all the sessions on-demand. Learn how AI can fuel growth and differentiation in the marketplace, and explore the comprehensive security solutions designed to build trust and resilience in an increasingly complex digital environment.
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You might also like: Why Choose Azure Managed Applications for Your Business & How to download Azure Data Studio.
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