Key Points:
• Groundcover, an Israeli company, has received $35 million in a Series B funding round, bringing its total funding to $60 million.
• The company addresses two major issues in the observability space: instrumenting applications and unpredictable costs associated with data volume-based pricing models.
• Groundcover uses open-source eBPF technology to provide full application-level traces, allowing for deep insights into application performance and infrastructure monitoring.
As a reporter, I’d like to bring you the latest news on Groundcover, a company that’s making waves in the observability market. Founded in 2021, Groundcover has grown significantly, just like other established vendors in the space. However, the company’s founders recognized the shortcomings of existing observability tools and set out to create a different solution.
Groundcover’s CEO, Shahar Azulay, explained that the company’s genesis stemmed from his personal experience with observability solutions. As a machine learning manager at Apple, Azulay understood the pain points that companies face when using traditional observability tools.
eBPF: The Secret Sauce
At the heart of Groundcover’s platform lies eBPF (extended Berkeley Packet Filter) technology, an open-source technology that allows for in-depth network observability. By leveraging eBPF, Groundcover provides full application-level traces, enabling customers to see the payload of requests and responses within their applications.
"We use eBPF as an x-ray into operations flowing through the kernel of the operating system," Azulay explained. This means that Groundcover’s technology can monitor network packets in real-time and create sophisticated network filtering rules, while also offering detailed transaction insights.
Breakthrough Insights and Cost Savings
Groundcover’s use of eBPF provides several advantages over traditional network-focused monitoring tools. For one, it enables the company to collect up to 10 times more observability data without increasing costs. This is because Groundcover’s "bring your own cloud" architecture allows data to remain within the customer’s infrastructure, addressing growing concerns about data privacy and reducing unnecessary data transfer costs.
Kubernetes and Log Monitoring
Last week at the KubeCon EU 2025 conference, Groundcover announced significant additions to its platform, including support for Kubernetes monitoring and advanced log monitoring features. The company also introduced an eBPF-based dashboarding system, enabling users to create custom dashboards to visualize infrastructure metrics.
The Road Ahead
With the new funding, Groundcover plans to expand its presence in the U.S. market and explore adjacent areas such as security monitoring and cloud cost optimization. As Azulay noted, "The past year has proven that we know how to combine product and go-to-market in a way that works very effectively for us… Right now, it’s our time to hit the gas, because the most precious thing for Groundcover is probably time – to move as fast as we can, as aggressively as we can, with the technological advantage that we have right now."
With Groundcover’s innovative approach to observability, it’s clear that the company is poised to make a significant impact in the market. As the observability landscape continues to evolve, keep a close eye on Groundcover’s progress.
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