Key Points:
• Customizing AI is a top priority for businesses, with 56% of executives prioritizing agent and multi-agent capabilities to create unique experiences and differentiate themselves in the market.
• Data is a major hurdle for AI customization, with 52% of companies citing data privacy and security, and 49% citing data quality and preparation as obstacles.
• Azure AI Foundry is empowering developers to build and customize AI applications with ease, thanks to its suite of tools and capabilities, including AI agent service, model modification, and intelligent data platforms like Microsoft Fabric.
As the world becomes increasingly AI-savvy, companies are racing to customize AI models to stay ahead of the competition. A new report from MIT Technology Review Insights reveals that 56% of executives are prioritizing agent and multi-agent capabilities to create unique experiences and differentiate themselves in the market.
But AI customization isn’t just about building custom models – it’s about bending the curve of innovation and creating truly unique experiences that set businesses apart. As Microsoft’s Jessica Hawk notes, "What’s that unique experience for your business? What’s the next special thing you want to do for your customers? How do you want to empower your employees?"
To achieve this, companies need to overcome significant challenges, including data quality and security, as highlighted in the report. But with the right tools and platforms, such as Azure AI Foundry, it’s now possible to build and customize AI applications with ease.
Azure AI Foundry offers a range of capabilities, including AI agent service, model modification, and intelligent data platforms like Microsoft Fabric. These tools empower developers to build AI applications that are tailored to their specific needs, with minimal hassle and maximum impact.
For example, companies like Dentsu, a global advertising and PR firm, have seen significant success with AI customization, achieving 95% accuracy in retrieving relevant data and insights with a customized RAG framework and agentic decision layer.
As AI continues to evolve, it’s clear that customization will be a key driver of success. With the right tools and strategies, companies can create unique experiences, drive innovation, and stay ahead of the competition. The question is, what’s the next special thing you want to do for your business?
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